Unit 6 two luxury car makers
Visit the websites of two luxury car makers:
BMW. (2012). Retrieved from http://www.bmwusa.com
Lincoln. (2012). Retrieved fromhttp://www.lincoln.com
These two companies compete in the same strategic group. Browse the sites and look for each company's business-level strategy.
In what ways are the luxury car companies' strategies similar? In what ways are they different? Which company would you say has the competitive advantage? Why?
Take time to review the responses of your fellow students and provide your feedback. Cite your sources in APA format and style.
Visit the websites of two luxury car makers:
BMW. (2012). Retrieved from http://www.bmwusa.com
Lincoln. (2012). Retrieved fromhttp://www.lincoln.com
These two companies compete in the same strategic group. Browse the sites and look for each company's business-level strategy.
In what ways are the luxury car companies' strategies similar? In what ways are they different? Which company would you say has the competitive advantage? Why?
Take time to review the responses of your fellow students and provide your feedback. Cite your sources in APA format and style.
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